5 Ways Bail Bondsmen Can Get Good Leads from the Internet

• June 14, 2017
• by Courtney Gordner
• Business Tips
• Marketing

Editor's note: This article was written by an industry professional and guest contributor. The views and opinions in this article are of the author and do not reflect the views of AboutBail. If you are interested in becoming a guest contributor, send an email to [email protected].

Bail bondsmen have an important role in acting as a surety for those who require bail. They ensure that a person accused in court can pay for their bail, often while profiting from borrowing fees that range from 5% to 15%. The legitimacy of bail bondsmen is rarely in question, as their rates are set by the state. State laws also set regulations for what bondsmen can and cannot do. In essence, there is rarely a difference between bail bondsmen. What sets them apart in the eyes of a consumer is marketing. Bail bondsmen are generally successful through pre-established connections and marketing, the latter of which must be accomplished on the Internet for sustained success.

1. Choose a creative moniker

Regardless of where they set up shop, bail bondsmen are bound to have local competition. Rather than going the generic route of naming their business after their last name, bail bondsmen should choose something fun and creative with advertising potential, something that separates them from the pack. Not only will this help potential clients keep their business name in mind, but a creative and eye-catching name will be beneficial later on when their Internet ad campaigns are in full swing.

2. Set up a website

Unless they have a pre-established plethora of contacts, it’s absolutely essential for bail bondsmen to have a website that sells their services. Using a blog tool like Wordpress or site creator like Wix are quick and easy solutions, but their free and default themes are unattractive and bland. It wouldn’t be a wasteful expense to hire a web designer to create a unique, professional page for a bail bonds business. And of course, the content within the site – which should include details on why the services are superior to other bail bondsmen, in addition to contact info – is important as well, with room for embellishment.

3. Have contact information appear very prominently

Regardless of the site design, any legal business online should have their phone number and address in prominent letters on the banner of their website. One should not have to navigate to a separate ‘Contact’ page to inquire about the services of a bail bondsmen. The number should be available on every page. Another feature that may prove useful is a live chat plugin like Casengo, which allows all visitors to interact live with the bail bondsman. This will provide a personable impression, and increases the likelihood site visitors will become clients.

4. Create user-friendly videos

Many are accustomed to legal teams being bland and vanilla, with little personality beyond the suit. Bail bondsmen have the potential to show off personality with on-site videos that, with a casual demeanor, will encourage visitors to contact them. Explaining the benefits of using bail bondsmen in an accessible, non-pretentious tone can go a long way in finding good leads on the Internet.

5. Utilize a variety of online advertising techniques

Testing a variety of advertising techniques – from conventional methods like Adwords and guest posts to other marketing techniques – is recommended for bail bondsmen seeking leads on the Internet. They can link to their website, which should boast engrossing content and original videos by now. And with a creative and catchy name, people seeking bail bondsmen will be immediately drawn in. Advertising is one of the last steps for bail bondsmen to find leads, and once it’s successfully implemented the clients should start coming in masses.

About the Author:

Courtney Gordner is a journalist/blogger who has a passion for Internet marketing. She enjoys writing her advice for a variety of companies from bail agencies to furniture stores, including Mission Amish Outlet.

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This article was written by an industry guest contributor. If you are interested in being a guest contributor or have an article suggestion, please send an email to [email protected].